Challenge: To launch a new pasta sauce, Sal Taormina, Head Chef and Proprietor of Taormina Ristorante, needed a brand story.
Storytelling: To establish his brand for his soon-to-be launched pasta sauce, we utilized two storylines:
- Showcase Sal’s passion for cooking that transfers into his exceptional sauce
- Show the rich ingredients that demonstrate the quality of the finished product
Benefits: By demonstrating Sal’s passion and zest by analogy, we were able to convey the message and story of “making time for passion” for this new pasta sauce.