Hotsy Totsy Pasta Sauce

Challenge: To launch a new pasta sauce, Sal Taormina, Head Chef and Proprietor of Taormina Ristorante, needed a brand story.

Storytelling: To establish his brand for his soon-to-be launched pasta sauce, we utilized two storylines:

  • Showcase Sal’s passion for cooking that transfers into his exceptional sauce
  • Show the rich ingredients that demonstrate the quality of the finished product

Benefits: By demonstrating Sal’s passion and zest by analogy, we were able to convey the message and story of “making time for passion” for this new pasta sauce.

Work:


:30 Commercial