Challenge: Peter Lombardi opened the Lombardi Pizza Company Restaurant in Martinsville, New Jersey in 2013. To tell his story of turning the “pizza truck” phenomenon into a full-fledged restaurant, he came to Suburbanite Productions.
Storytelling: We focused on two storylines:
- His expertise and history as a chef
- His pizza making process
Benefits: By focusing on these two themes we differentiated Lombardi Pizza Company from other restaurants in the area. By distributing our new story across social media and LPC’s website, we were able to drive new customers.