Challenge: John Masserano needed a video marketing campaign to tell his story to the professional real estate community.
Storytelling: To highlight his expertise we focused on two storylines to describe the value he brings to clients:
- His knowledge as a real estate leader for his consulting practice
- The work he has done for clients using testimonials
Benefits: By distributing these videos at an industry trade show and on his website, we enabled him to tell his story directly to potential clients. It has aided him in getting new business.