Founder & Creative Director of Bright Humor, Caroline Cooke discusses how she incorporates humor in traditionally dry and mundane marketing campaigns. In an effort to better understand audience engagement and evoking emotion on a human level, Caroline began performing as a stand up comedian and incorporates that insight in her marketing initiatives. This is a very timely discussion on current marketing trends, using phycology in marketing, how organizations must stay true to their core values, and the future of branded narrative content.